William Smith-Stubbs is a writer, speaker and strategic advisor on technology, society and human behaviour. He advises governments, boards and leadership teams, and writes and makes films about the forces reshaping human life.

William Smith-Stubbs is a writer, speaker and strategic advisor on technology, society and human behaviour. He advises governments, boards and leadership teams, and writes and makes films about the forces reshaping human life.

( AWARDS & FELLOWSHIPS )
( AWARDS & FELLOWSHIPS )
( ABOUT )
( ABOUT )

For more than fifteen years, I have worked at the intersection of human behaviour, technology and social change.

For more than fifteen years, I have worked at the intersection of human behaviour, technology and social change.

For more than fifteen years I've worked on figuring out how to people, systems, and technology can better work together - as both founder of award winning organisations and an independent advisor.

My essays, speculative fiction, and videos (published on Substack and elsewhere) explore technology and society. My work has been long listed for the Furphy Literary Prize, awarded Good Design accolades, and been nominated for a UNESCO prize.

For more than fifteen years I've worked on figuring out how to people, systems, and technology can better work together - as both founder of award winning organisations and an independent advisor.

My essays, speculative fiction, and videos (published on Substack and elsewhere) explore technology and society. My work has been long listed for the Furphy Literary Prize, awarded Good Design accolades, and been nominated for a UNESCO prize.

( EXPERTISE )
( EXPERTISE )

I didn’t set out to live up to my initials. But here we are.

I didn’t set out to live up to my initials. But here we are.

Write

Write

I write at the intersection of technology, behaviour and the systems shaping modern life. My essays are on Substack, alongside serialised fiction exploring technology and society.

I write at the intersection of technology, behaviour and the systems shaping modern life. My essays are on Substack, alongside serialised fiction exploring technology and society.

Speak

Speak

From the Obama Foundation’s Democracy Forum to the World Economic Forum in Davos, I speak to leaders, conferences and organisations on the forces reshaping how we live. I also create short docs and video essays.

From the Obama Foundation’s Democracy Forum to the World Economic Forum in Davos, I speak to leaders, conferences and organisations on the forces reshaping how we live. I also create short docs and video essays.

Strategise

Strategise

Advisory, facilitation and co-design for governments, boards and leadership teams navigating technology, policy and social change.

Advisory, facilitation and co-design for governments, boards and leadership teams navigating technology, policy and social change.

( TESTIMONIALS )
Obama Foundation Profile, 2025
( TESTIMONIALS )
Obama Foundation Profile, 2025
( TESTIMONIALS )
Obama Foundation Profile, 2025
( TESTIMONIALS )
Obama Foundation Profile, 2025
( TESTIMONIALS )
Obama Foundation Profile, 2025
( TESTIMONIALS )
Obama Foundation Profile, 2025
( ETHOS )
( ETHOS )

To create change, understand systems, and move people towards something better.

To create change, understand systems, and move people towards something better.

( ESSAYS & ARTICLES )
( ESSAYS & ARTICLES )

Article

Greater & Greater Things

Greater & Greater Things

A nine part fiction serial about people and technology, based on the where the world is heading.

A nine part fiction serial about people and technology, based on the where the world is heading.

Essay

The Great Foaming

The Great Foaming

Why Meta is investing billions to put AI glasses on your face.

Why Meta is investing billions to put AI glasses on your face.

Essay

The Origins of The Author and Death of Voice

The Origins of The Author and Death of Voice

In a world flooded with AI writing, what happens to writers?

In a world flooded with AI writing, what happens to writers?

Essay

A World of Magic Mirrors

A World of Magic Mirrors

The seductive power of AI in an age of extreme loneliness.

The seductive power of AI in an age of extreme loneliness.

Essay

The Last Drops of the Lucky Country

The Last Drops of the Lucky Country

The Lucky Country nickname was always a warning, and that luck is running out.

The Lucky Country nickname was always a warning, and that luck is running out.

( FOLLOW ME )

Ideas for a complex era.
Schedule a call with me or subscribe to my Substack.

( FOLLOW ME )

Ideas for a complex era.
Schedule a call with me or subscribe to my Substack.

( FOLLOW ME )

Ideas for a complex era.
Schedule a call with me or subscribe to my Substack.

( FOLLOW ME )

Ideas for a complex era.
Schedule a call with me or subscribe to my Substack.

( CONNECT )

Ideas for a complex era.
Schedule a call with me or subscribe to my Substack.

( FOLLOW ME )

Ideas for a complex era.
Schedule a call with me or subscribe to my Substack.